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Ferrari has gone to Abu Dhabi and Super Replicas Franchise is right behind them.
Recently Super Replicas launched their international Franchise program into the Western hemisphere and now they are taking a giant leap to follow after their protégé Ferrari. It was only a couple of months ago that Ferrari made its grand opening of the Ferrari Store in Abu Dhabi. And now Super Replicas has entered the Middle Eastern exotic car race and is right behind Ferrari’s endeavour to introduce products into the Middle East. Super Replicas World Franchise program is following the lead of Ferrari and branching out into Abu Dhabi because of the great potencial investors out in the Middle Eastern region. Visit this video link http://www.youtube.com/watch?v=cxJTN1rRSaE
Abu Dhabi is a place of high economic growth and a wealthy population that loves exotic cars like Ferrari and Lamborghini. It’s the attraction of these famous exotic brand cars that are drawing Middle Eastern people to invest with Super Replicas. Super Replicas expects to have Franchises introduced into Abu Dhabi very soon.
Also a 2,500-acre island belonging to Persian Gulf emirate Abu Dhabi, will host Ferrari World, a "high-tech" theme park featuring simulator rides, roller coasters, an interactive museum anda theatre with an Italian-themed play and a race track, as part of the $40 billion dollar transformation into one of the world's premier luxury tourist destinations. To the ruling family in Abu Dhabi, al-Nahyan, who owns five percent of Ferrari SpA, building Ferrari World was a natural decision. To support the increase in tourists visiting Yas Island, Abu Dhabi also plans to spend an additional $6.8 billion dollars to expand the Abu Dhabi International Airport, where Etihad Airways, the sheikdom's own airline launched in 2003, calls home. Visit this video link http://www.youtube.com/watch?v=-HrQV66SIUo
The first official grand opening of a Ferrari Store in the Middle East region took place a couple of months ago in Abu Dhabi. Ferrari's President Luca di Montezemolo, Ahmed Ali Al Sayegh, Chairman of ALDAR, Abdullah Abdel Rahim Al Fahim, Chairman of Al Fahim Enterprises and Ferrari's Commercial and Brand Director Dany Bahar, took part in the ribbon-cut ceremony. The store will be managed by FADAR, a joint venture company between Al Fahim Enterprises and ALDAR Properties. Located at the renowned Marina Mall, it is the 18th Ferrari Store in the world. On a total floor space of 116 sqm, the Abu Dhabi store offers a broad array of Ferrari products, including apparel and accessories for men, women, and children, leather goods, memorabilia, publications, toy models and electronic goods - some of them exclusively on sale at Ferrari Stores. The wide goods' selection is on display in a showroom that was designed to offer customers an iconic journey through the areas that characterize the Prancing Horse's boutiques: fan in the first section, the exclusive luxury section and vintage on the left side and the children's section on the right. True to the tradition of every Ferrari Store, on a scooped surface of simulated asphalt, cordoned off by a steel rope, there is an example of the Ferrari team's single-seater race car. At the entrance visitors are welcomed by the roar of a Formula 1 engine. "Bringing the Ferrari brand to Abu Dhabi is a crucial element of our strategic partnership with the Prancing Horse, and today's inauguration of the Ferrari Store in Abu Dhabi is an important step on this journey" - commented Ahmed Ali Al Sayegh, Chairman of ALDAR. "Together with our partners at Al Fahim Enterprises we have created the joint venture company FADAR to manage the seamless roll out of the Ferrari brand to UAE consumers. We are confident that this central location at Marina Mall will offer excellent visibility and awareness prior to the park opening in 2009 on YAS Island." " The opening of the Ferrari Store in Abu Dhabi marks our success with our partners, Ferrari and ALDAR to bring the full-fledged luxury experience to avid Ferrari fans" - commented Mr. Mohammed Al Fahim, CEO at Al Fahim Enterprises. "With the opening of this Ferrari store, as well as the one in Al Khobar, Saudi Arabia, we will continue to replicate its success in the Gulf region." |


